msdn.microsoft.com/nav: Drive demand with account-based marketing

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Источник: https://cloudblogs.microsoft.com/dyn...sed-marketing/
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Account-based marketing (ABM) can increase engagement, deal sizes, and conversions if its deployed for the right accounts at the right time. The challenge many organizations face is knowing how to customize an approach with the mix of ABM and broad-based demand strategies and tactics. In a new webinar, Jonathan Tam from SiriusDecisions joined me to

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Источник: https://cloudblogs.microsoft.com/dyn...sed-marketing/