msdn.microsoft.com/nav: Customer data platform: A win-win for the entire C-suite

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Источник: https://cloudblogs.microsoft.com/dyn...ntire-c-suite/
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Adding a data-driven customer experience strategy can help organizations remain competitive and engage customers in more meaningful ways. Interestingly, this is no longer a marketing-only function and requires a shared effort across the business in order to be successful. Chief marketing officers cant rely solely on traditional methods and channels to connect with audiences anymore.

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Источник: https://cloudblogs.microsoft.com/dyn...ntire-c-suite/