msdn.microsoft.com/nav: Customer centricity: A key priority across lines of business

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Источник: https://cloudblogs.microsoft.com/dyn...s-of-business/
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In todays content and product-saturated marketplace, personalization is the key to standing apart from the competition. According to a recent study by Frost & Sullivan, by 2020 customer experience is expected to overtake price and product as the key brand differentiator, and companies globally lose over $300 billion each year due to poor customer experience.

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Источник: https://cloudblogs.microsoft.com/dyn...s-of-business/