One of the biggest changes, according to the memo, is simplifying the customer model down to two segments: enterprise and small, medium and corporate (SMC) customers. Microsoft is also creating some new teams and centralizing functions under other umbrellas.
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According to the memo, those “growth drivers” include:
- Empower commercial and consumer customers and partners to digitally transform.
- Build solutions effectively with customers and partners.
- Align our selling and partnering efforts by industry for greater digital impact
- Increase our technical depth and better align sales and services to solution areas
- Increase our focus on customer success, both directly and through partners
- Scale our breadth motions to provide greater support for small, medium and corporate customers
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As part of the changes instituted by Microsoft today, enterprise teams will focus on six core industries: manufacturing, financial services, retail, health, education and government. Within those areas, sales teams will focus on modern workplace, business applications and apps and infrastructure solutions.